Learn Key Points From Various Dental Marketing Books
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"Breakthrough Dental Marketing" By Joel Harris
- Marketing is not an expense; it's an investment.
- It takes a while for prospects to trust you.
- Frequency and consistency are important principles. Build your brand by telling same story over and over. McDonald's Example
- If you build a strong powerful brand, you will have a powerful marketing program; Otherwise all your marketing effort won't achieve your objective.
- Track your marketing result and measure market response to your offers.
- Strategy vs Tactics; Most Dentists try different marketing tactics without a strategy. For example, strategy can be to understand what the offer is, understand why the offer is not working, make needed changes, understand the market, etc...
- Sell benefits not features. Solve a problem.
- Eliminate patients' fear. The more comfortable the patient is the more loyal they will be.